The Business Case That Won’t Die: DEI Drives Growth, Retention & Innovation

While headlines swirl with stories of corporations dialing back DEI efforts, the data continues to tell a different story: organizations that prioritize inclusion outperform those that don’t—across revenue, engagement, and innovation.

The Myth of the DEI “Backlash”

Let’s be honest: DEI has become a political football. But for business leaders who care about performance and longevity, the question isn’t whether to invest in inclusive practices—it’s how to do so strategically.

The idea that DEI is a “distraction” is not supported by outcomes. SAP's report proves:

• Inclusive workplaces see a 60% improvement in decision making speed.

• Gender-diverse executive teams are 21% more likely to outperform on profitability.

• Inclusive cultures retain employees at significantly higher rates.

Case Study: Genentech’s Commitment to Inclusive Science

In the wake of political pressure and shifting public narratives, Genentech doubled down—not backed down—on its commitment to inclusive leadership and equitable access in science. By embedding diversity into its clinical trials, leadership development programs, and community partnerships, Genentech not only expanded patient access but improved trial efficacy and internal engagement.

“We don’t see equity as a program—we see it as essential to scientific progress,” shared a Genentech executive at a recent Athena event.

This approach has become a model for other life sciences organizations looking to build innovation pipelines that reflect the diversity of the populations they serve.

Athena’s Perspective

Athena partners with forward-looking organizations who understand that inclusive leadership is key to attracting and retaining top STEM talent. We help companies build resilient, high-performing cultures by focusing on what actually moves the needle—leadership development, team performance, and strategic visibility.

“The most innovative companies don’t abandon inclusive practices—they evolve them into competitive advantages.”

— Athena Academy Facilitator