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Updated 2023-3-28

Athena (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how your Personal Data is collected, used, and disclosed by Athena.

This Privacy Policy describes how Athena processes Personal Data that we collect through our digital or online properties or services that link to this Privacy Policy (including as applicable, our website,, and its associated subdomains), as well as our marketing activities, live events and other activities described in this Privacy Policy. (collectively, our “Service”). By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your Personal Data as described in this Privacy Policy and our Terms of Service.

Definitions and key terms for this Privacy Policy

Cookie: a small amount of data generated by a website and saved by your web browser to identify your browser, provide analytics, transfer data for marketing purposes, and remember information about you, such as language preference or login information.

Company: when this policy mentions “Company,” “we,” “us,” or “our,” it refers to Athena and Athena Stem Women, that’s responsible for your information under this Privacy Policy.

Country: where Athena is based, in this case, the United States of America.

Customer: refers to the company, organization, or person that signs up to use the Athena Service to manage the relationships with your consumers or service users

Device: any internet-connected device such as a phone, tablet, computer, or any other device that can be used to visit Athena and use the services.

IP address: every device connected to the Internet is assigned a number known as an Internet protocol (IP) address. These numbers are usually assigned in geographic blocks. An IP address can often be used to identify the location from which a device is connecting to the Internet.

Personnel:  refers to those individuals who are employed by the Company or are under contract to perform a service for the Company.

Personal Data: any information that, directly, indirectly, or in connection with other information - including a personal identification number - allows for the identification or identifiability of a natural person.

Third-party service: refers to Athena partners, advertisers, contest sponsors, promotional and marketing partners, and others who provide our content or whose products or services we think may interest you.

Website: Athena site, which can be accessed via this URL:

You: a person or entity that is registered with Athena to use the Services.

What Information Do We Collect?

We collect information from you when you visit our Service, register, place an order, subscribe to our newsletter, respond to a survey or fill out a form, which may include without limitation:

  • Contact data, such as your first and last name, salutation, email address, billing and mailing addresses, professional title and company name, and phone number.

  • Profile data, such as the username and password that you may set to establish an online account on the Service, date of birth, redemption code, biographical details, photograph or picture, links to your profiles on social networks, interests, preferences, information about your participation in our contests, promotions, or surveys, and any other information that you add to your account profile.  

  • Communications data based on our exchanges with you, including when you contact us through the Service, communicate with us via chat features, social media, or otherwise. 

  • Transactional data, such as information relating to or needed to complete your orders on or through the Service, including order numbers and transaction history. 

  • Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.

  • User-generated content data, such as photos, images, comments, questions, messages, works of authorship, and other content or information that you generate, transmit, or otherwise make available on the Service, as well as associated metadata. Metadata includes information on how, when, where and by whom a piece of content was collected and how that content has been formatted or edited. Metadata also includes information that users can add or can have added to their content, such as keywords, geographical or location information, and other similar data. 

  • Payment data needed to complete transactions, including payment card information or bank account number.

  • Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.


How Do We Use the Information We Collect?

Any of the information we collect from you may be used in any of the following ways:

  • To personalize your experience (your information helps us to better respond to your individual needs)

  • To improve our Service and other products and services (we strive to improve our service offerings based on the information and feedback we receive from you

  • To improve customer service (your information helps us to respond to your customer service requests and support needs more effectively)

  • To establish and maintain your user profile on the Service

  • To process transactions

  • To administer a contest, promotion, survey, or other site feature

  • To send periodic emails, messages and updates

  • For marketing purposes

When do we use customer information from third parties?

We receive some information from third parties when you contact us. For example, when you submit your email address to us to show interest in becoming our customer, we receive information from a third party that provides automated fraud detection services to us. We also occasionally collect information that is made publicly available on social media websites. You can control how much of your information social media websites make public by visiting these websites and changing your privacy settings.


Do we share the information we collect with third parties?

We may share the information that we collect, both personal and non-personal, with third parties such as advertisers, contest sponsors, promotional and marketing partners, and others who provide our content or whose products or services we think may interest you. We may also share it with our current and future affiliated companies and business partners, and if we are involved in a merger, asset sale, business sale, financing, or other business reorganization, we may also share or transfer your Personal Data and non-personal information to our successors in interest.

We may engage trusted third-party service providers to perform functions and provide services to us, such as hosting and maintaining our servers and our service, database storage and management, email management, storage marketing, credit card processing, customer service, and fulfilling orders for products and services you may purchase through our platform. In addition, we will likely share your Personal Data and some non-personal information with these third parties to enable them to perform these services for you and for us.

We may share portions of our log file data, including IP addresses, for analytics purposes with third parties such as web analytics partners, application developers, and ad networks. If your IP address is shared, it may be used to estimate general location and other technographics, such as connection speed and whether you have visited the service. They may aggregate information about our advertising and what you see on the service and then provide audition research and reporting to us and our advertisers.

We may also disclose Personal Data and non-personal information about you to government and law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims, legal process (including subpoenas), to protect our rights and interests or those of a third party, the safety of the public, or any person, to prevent or stop any illegal, unethical, or legally actionable activity, or to otherwise comply with applicable court orders, laws rules and regulations.

We may disclose information (including personal information) about you to our Corporate Affiliates. For purposes of this Privacy Policy, “Corporate Affiliate” means any person or entity which directly or indirectly controls, is controlled by, or is under common control with us, whether of ownership or otherwise. Any information relating to you that we provide to our Corporate Affiliates will be treated by those Corporate Affiliates in accordance with the terms of this Privacy Policy.


How Do We Use Your Email Address?

By submitting your email address on this website, you agree to receive emails from us. You can cancel our delivery of certain emails we may send  at any time by clicking on the opt-out link or other unsubscribe options included in the respective email. By submitting your email address, you also agree to allow us to use your email address for customer audience targeting on sites like LinkedIn, where we may display custom advertising to specific people who have opted-in to receive communications from us. 

Could my information be transferred to other countries?

We are incorporated in the United States of America. Information collected via our website, through direct interactions with you, or from the use of our help services may be transferred from time to time to our offices or personnel or third parties located throughout the world and may be viewed and hosted anywhere in the world, including countries that may not have laws of general applicability regulating the use and transfer of such data. To the fullest extent allowed by applicable law, by using any of the above, you voluntarily consent to the trans-border transfer and hosting of such information.

Is the information collected through our service secure?

We take precautions designed to protect the security of your information. We have physical, electronic, and managerial procedures  designed to safeguard, prevent unauthorized access, maintain data security, and correctly use your information. Both people and security systems are flawed, including encryption systems. In addition, people can commit intentional crimes, make mistakes or fail to follow policies. Therefore, while we take steps designed to  protect your Personal Data, we cannot and do not guarantee its security. 

Can I update or correct my information?

The choices we provide to  to request updates or corrections to the information we collect depend on your relationship with us. Customers may request the restriction of specific uses and disclosures of personally identifiable information as follows: You can contact us to (1) update or correct your Personal Data, (2)change certain of your preferences with respect to communications and other information you receive from us, or (3) delete certain Personal Data maintained about you on our systems (subject to the following paragraph), by canceling your account. Such updates, corrections, changes, and deletions will have no effect on other information that we maintain or information that we have provided to third parties in accordance with this Privacy Policy prior to such update, correction, change, or deletion. To protect your privacy and security, we may take reasonable steps (such as requesting a unique password) designed to verify your identity before granting you profile access or making corrections. You are responsible for maintaining the secrecy of your unique password and account Information at all times. It may not be technologically possible to remove every record of the information you have provided us from our system, and we may have legal obligations and internal retention policies that may require us to maintain certain of your Personal Data. The need to back up our systems to Personal Data from inadvertent loss means that a copy of your information may exist in a form that will be difficult or impossible for us to locate. If you are an end-user and wish to update, delete or receive any Personal Data we have about you, you may contact us at

Links to Other Websites

This Privacy Policy applies only to the Services. The Services may contain links to other websites not operated or controlled by Athena. We are not responsible for the content, accuracy, or opinions expressed in such websites, and such websites are not investigated, monitored, or checked for accuracy or completeness by us. Please remember that when you use a link from the Services to another website, your browsing, and interaction on any other website, including those with a link on our platform, is subject to that website’s own rules and policies. Such third parties may use their own cookies or other methods to collect information about you.


We use “Cookies” to identify the areas of our website that you have visited. A cookie is a small piece of data stored on your computer or mobile device by your web browser. We use Cookies to personalize the Content that you see on our website. Most web browsers can be set to disable the use of Cookies. However, if you disable Cookies. You may not be able to access functionality on our website correctly. We never place Personally identifiable information in Cookies.

Kids’ Privacy

Our Services are not intended for use by anyone under the age of 13. We do not knowingly collect Personal Data from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If we become aware that we have collected Personal Data from anyone under the age of 13 without verification of parental consent, we will take steps to remove that information from our servers

Changes To Our Privacy Policy

We reserve the right to modify this privacy policy at any time. If we decide to make any changes to our privacy policy, we will post those changes on this page and/or update the Privacy Policy modification date below. Any modifications to this privacy policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified privacy policy indicates your acknowledging that the modified privacy policy applies to your interactions with the Service and our business.

Third-Party Services

We may display, include or make available third-party content (including data, information, applications, and other products and services) or provide links to third-party websites or services (“Third-Party Services”)

You acknowledge and agree that we shall not be responsible for any Third-Party Services, including their accuracy, completeness, timeliness, validity, copyright compliance, legality, decency, quality, or any other aspect thereof. We do not assume and shall not have any liability or responsibility to you or any other person or entity for any Third-Party Services.

Third-Party Services and links thereto are provided solely as a convenience to you, and you access and use them entirely at your own risk and subject to such third parties’ terms and conditions.

Tracking Technologies

Cookies: We use Cookies to enhance the performance and functionality of our service but are non-essential to their use. However, without these cookies, certain functionality, like videos, may become unavailable, or you would be required to enter your login details every time you visit our service, as we would not be able to remember that you had logged in previously.

Local storage technologies: like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data on your device outside of your browser in connection with specific applications. 

Web beacons: also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked. 


Contact Us

  • If you have questions or concerns about our privacy policies or information practices, please contact us using the contact details below. Via Email:

  • Via this Link:

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