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Vice President Marketing - Acute Care Franchise | Heron Therapeutics

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Christina England is a driven, unifying and transformational marketing
professional offering 19 years of expertise within the pharmaceutical
industry and over 4 years’ in direct inpatient care knowledge. She is very
unique in that she brings a triple threat to the Boardroom with a breadth
of end-to-end experience spanning early research and development,
successful commercialization, and a broad macroscopic understanding of
public health. Her passion includes addressing some of our nation and
world’s most pressing public health issues from both a business and
philanthropic perspective including solutions to the opioid epidemic,
resistant pathogen infectious diseases, and early exploration of a potential solution to treat COVID-19.

Christina England is Vice President, Global Head of Marketing of the Acute
Care Franchise at Heron Therapeutics, Inc., an innovative pharmaceutical
corporation. She has worked at some of the world’s best-known
pharmaceutical companies, such as Merck, Wyeth (now Pfizer), and
Mallinckrodt (MNK) as well as innovative San Diego startups such as
Cadence Pharmaceuticals, Neurocrine Biosciences, and Heron
Therapeutics with increasing roles and leadership experience.

Christina has been very active in business development efforts at former companies, which led to two portfolio acquisitions (MNK).

At Heron, she leads a team of marketing professionals who support the commercial field teams and provide strategy for Heron’s lead product candidate ZYNRELEF®, which was recently launched in the US (July 1st, 2021). Christina’s core responsibility is for the Acute Care Portfolio Brand
Strategy and Life Cycle Management plans in the US. A recent notable
accomplishment at Heron includes authorship on two Retrospective Database Review Project manuscripts (JMCP, 2019, JMCP, 2021).

Early in her time at Heron, Christina worked on critical government affairs and
advocacy activities to support product momentum during a US public health emergency. Key accomplishments include a Town Hall at Capitol Hill, leading global Medical Society partnerships, and development of a
national Postoperative Pain Coalition.

Christina has a lifelong history of community service, as well as mentoring others and contributing to their success. She is an active member of the Rock Church in San Diego where she enjoys volunteering when possible.

She is also an Ironman triathlete and avid horseback rider. Christina is
most passionate about her faith, family (husband and two children), our military (family members in the Navy), encouraging women to join the STEM community, and serving others.

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