Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Product Marketing
The ideal candidate for this position is an experienced marketing professional with strong technical and automotive business acumen. It requires a comprehensive understanding of managing a holistic 360-degree marketing plan across various channels to drive measurable results. This individual will have demonstrated an aptitude for technology and innovation, established a track-record of results through problem solving and decision-making under complex and competing requirements, and demonstrated commitment and perseverance in delivering strategic outcomes. Additionally, this position requires a strong communicator and inclusive collaborator who can drive creativity and enthusiasm in others and is able to employ unique marketing techniques for complex technologies and a complex business. This person must be a go-getter and be able to work independently without constant direction.
As the head of automotive product marketing, the position will be deeply integrated into the automotive business unit, working on a day-to-day basis with product managers, engineering leads, proof of concept teams as well as BU leadership to help form and forge the global automotive product marketing and communications roadmap targeted at customers, analysts, and media from a B2B2C angle. The ability to drive marketing strategy and programs in EU, APAC and NA, develop winning positioning and message against aggressive timelines, coupled with a cross-functional – collaborative style, are essential. Additionally, it is critical that the candidate has a background in the automotive industry, across all OEMS and Tier 1/2s, as well as understands the fundamental systems that enable In-Vehicle Entertainment, ADAS/AD, cellular-enabled technologies and new and emerging service models.
Creating, implementing and measuring the success of the automotive global integrated marketing strategy and activation that will achieve key business objectives and success metrics, including driving the cross-functional marketing team with 360 campaign execution and development of thought leadership topics
Creating and executing comprehensive partner and customer collaborations including joint messaging, events, social, and other marketing activations.
Tight alignment with BU stakeholders, including technical colleagues, on objectives and desired outcomes
Driving marketing strategies with regional colleagues in EU, APAC and NA regions
Drive the development of differentiated positioning and messaging content for Sales, PR, AR, executive presentations, conferences, customer programs, social media, web, traditional visual, written product and technology communication
Manage development and inventory of content-rich, high impact marketing assets
Develop communications materials for the automotive BU executives
Overseeing automotive marketing budget management
Communicating automotive messaging and marketing strategy to multiple audiences with differing knowledge levels
Having a great degree of influence over key organizational decisions.
Leading the Automotive Marketing team
Mastery of product and technology innovation, marketing, positioning, program development, content creation and execution within a highly technical organization.
Background and industry expertise in automotive, including areas such as In-Vehicle Entertainment, ADAS/AD, cellular-enabled technologies and new and emerging service models.
Track record of leadership, team-building, and cross-functional collaboration
Ability to think and plan globally, but execute locally within key regions, understanding critical marketing, product, and segment details
Analytical skills: ability to gather integrate and synthesize data
Building trusting relationships
Communication: convey information clearly and accurately, choosing the most effective method of delivery; superior communication skills internally and with external press, analysts, customers and ecosystem partners
Ability to create and drive the “new and different” – create and produce breakthrough ideas, being a visionary, seeing and assessing multiple possible outcomes, have a broad interest and knowledge in the business; ability to gain support to translate new ideas into creative marketing programs
Decision making – ability to make quick, business-sound decisions; being resourceful in getting information needed to make decisions
Organized, resourceful and planful – the ability to prioritize, get things done, work on multiple tasks, and anticipate and plan around obstacles
Mentoring and coaching – the ability to develop, coach and mentor associates, ability to provide development opportunities, advise, teach and guide to prepare team for success and effective job performance
Bachelor’s degree in Business Administration, Marketing, Engineering, or related field
10+ years in Product Marketing or related work experience
7+ years working in a large matrixed organization
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